Portfolio — Rev.2025
Brand & Entertainment Mktg
thisismindframe.com
Brand & Entertainment Marketing
I design the architecture of campaigns that connect brands with culture and entertainment — integrated campaigns, media innovation, branded content and high-impact storytelling.
Selected Work
Featured Case
McDonald's — Netflix IP
Turning friendship into the ultimate weapon — fans became active participants in the final battle for Hawkins.
Movistar — Netflix IP
Transforming Movistar's sewer covers into portals to the Upside Down — the city as the campaign medium.
Doritos — Netflix IP
The iconic Doritos crunch transformed into a narrative tool — a risky distraction for the Demogorgon.
Mahou — Netflix IP
Mahou Red vs Mahou Green — the binary choice that turned a brand behaviour into a campaign engine.
Plenitude · Eni Group
Rural frontons transformed into open-air exhibition spaces — seven minifilms made live during La Vuelta.
Vivesoy · Pascual
Showing impact instead of claiming it — a documentary series letting rural communities speak for the brand.
Burger King — Netflix IP
An activation built for outcasts — the M event as a cultural signal that only Wednesday fans would recognise.
No cases in this category.
About
Like an architect working from blueprints, my work is to design the structure of campaigns — the geometry that defines how a brand relates to culture and entertainment.
Specialised in integrated campaigns, media innovation and branded content, with landmark projects alongside the leading Netflix IPs in Spain.
Disciplines