Hi,

I’m Alex, Senior Marketing Manager and Creative Strategy professional with 10+ years of experience building culturally relevant content formats and creative strategies for global and local brands.

But this is not just about what I do — it’s about how I think.

I approach every project through a strategic and creative lens, shaping ideas from insight to execution. My work is driven by the belief that impactful marketing doesn’t come from formulas, but from understanding culture, identifying meaningful tensions, and turning them into ideas that connect.

I have a proven track record driving brand growth through insight-led creativity, non-conventional formats, and content ecosystems across social, digital, and partnerships.

My experience spans industries including entertainment, beverages, food, luxury, telecommunications, QSR and banking.

Outside of work, photography and theatre continue to shape my perspective, feeding a multidisciplinary mindset that influences how I observe, interpret and create.